Amazon Product Image Size Guidelines (Updated for 2024)

Other requirements to note for main product images include:

• Image size: Your Amazon picture sizes need to be at least 1000 pixels wide or tall, and 1600 pixels on the longest side. You can’t make your images bigger than 10,000 pixels on the longest side.
• Image frame: The product should fill 85% or more of the frame and not be cut off anywhere.
• Background color: ALL product photos should have a pure white background (RGB color values: 255, 255, 255).
• File format: You can upload JPEG, PNG, non-animated GIF or TIFF files. Amazon prefers JPEG.
• Color mode: Both sRGB and CMYK are accepted.
• File name: The file name must include the product identifier (this is your Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). After that, a period and a file extension (see accepted file types listed above). For example, 1234567890123.tif or A987654321.jpg. You may not include dashes, spaces or other characters in the file name.

You can also include up to eight additional photos to support your main photo.

Offer level images

If you’re selling used or refurbished products, an “Offer Level” or “Listing Photo” is also allowed on your product pages. This image displays on Amazon’s offer listing page, which helps customers differentiate your offer. To add your image, access your Amazon Common Template. Map the field termed as “Main Offer Image” and “Offer Images.”

Creative guidelines

Beyond adhering to Amazon product photography requirements, high-quality imagery will also make your products come to life for shoppers who can only view them through a screen. Some companies may opt to shoot their own product photos but there’s value in hiring a professional product photographer.

Using high-quality images for the main and child SKU images are particularly important for converting sales and receiving more clicks, but they’re also part of Amazon’s non-technical standards. These Amazon product images requirements are:

• Use real photos: The image must be an actual photo (or the cover art, in the case of music or books for example). Drawings, vectors and illustrations won’t be accepted as well as additional inset images, animated GIFs, graphics or text overlays. (Non-animated GIFs are acceptable.)
• Keep it simple: Anything in the frame that’s not directly related to the product risks becoming distracting to the potential buyer. Remove these from your Amazon product images.
• Aim for quality: Your Amazon product picture resolution should be high-resolution. Use sharp and well-lit product photos that look realistic. Pay special attention to how the colors look after they’re shot, as you don’t want any unpleasantly surprised customers.
• Be appropriate: Pornographic or offensive messages are prohibited from Amazon, so you’ll want to remove anything potentially risque from your shots. Check this tutorial to help you get rid of unwanted elements in Photoshop, Photomerge, or GIMP.

For shoes in particular, you’ll need to show only a single shoe, facing left at a 45-degree angle. No room for creativity here! Additionally, childrens’ clothing should be photographed flat without models, while apparel for adults should be worn and photographed on models.

Editing your Amazon product photos

If your photos require editing, you might consider hiring a professional photo editor, which can mean the difference between beautifully-detailed photos and Photoshop fails (which no business owner can afford).

Not sure if it’s time to outsource your photo edits or if you should keep doing them yourself? These are the 13 signs it’s time to get some outside help.

Here’s what can happen if you use an unreliable editing service, for example:

Source 1, 2, 3

Compare the images above to this professionally shot and edited image:

Source

It’s important for your images to be honest. In other words, don’t change the vibrance or saturation, because once your product gets to the customers, they’ll know you misrepresented the photos and description. Setting realistic expectations is very important, even critical, when selling online so your customers know what to expect.

Similarly, if you need to represent scale in your photos, make sure everything is realistic when photoshopping your images. It’s best, whenever possible, to put a ruler next to the item or simply put in the actual dimensions. Don’t enlarge any elements for products with multiple pieces.

What to avoid in Amazon images

Amazon requires all sellers avoid the following elements in the product images:

• Text, logos, borders, color blocks, watermarks, or other graphics covering the product or in the background for main product images
• Accessories that aren’t included with purchase
• Confusing props
• Mannequins

Here are additional resources from Amazon:

• Product Image Requirements
• Seller Central: Prepare product images
• Stores creative guidelines

Assigning image priority on the product page

It’s up to you to prioritize the images in the order in which you want them displayed. It’s a good idea to use all of the available image slots, rather than just two or three pictures. Doing so helps overcome one disadvantage that every online retailer faces: not being able to put the product in the hands of the customer.

Once you’ve uploaded your photos, you’ll want to prioritize and assign how each image appears on the page. This process determines the order of your images, so they show up in the correct sequence within the Amazon product search results as well as on your product pages. Consider arranging the images so customers experience the product (through photos) in a logical way.

Check out the example below from Loisa, which sells Latin-flavored spices and seasonings on its own ecommerce store and through Amazon. In addition to the straightforward white background shots, it angles the bottle of seasoning so customers can see the part of the label that lists the ingredients. It also showcases the product outside of its packaging so shoppers can better imagine cooking with it in real life.

Image source

Tips and best practices for Amazon product photos

Use lots of images

Use supplemental images to your advantage (and to help the customer make an informed decision). Give customers a detailed view of the item(s) from all perspectives. Not showing aspects of the product in detail can cost you a potential customer.

For example, this matcha powder from Golde is photographed in a few different ways. The main image gives you an idea of how it’s packaged, which sets expectations for when the product arrives. 

Image source

The supplemental images show how customers can use the product in drinks. It also gives you a glimpse into what the matcha powder actually looks like, which you can’t see when it’s in the packaging.

Show different angles

Try to imagine which angles the buyers would examine in person and then replicate that. You might also want to shoot your product from different angles.

If you’re not sure which angles your customers want to see regarding your particular product, go to a physical retail store and observe how shoppers interact with merchandise (if you can) or look around at objects in your home and pick them up as if they were displayed in a store. What would you look at or look for? The interior of handbags and wallets, for instance, are often photographed as there are important features customers would be interested in.

Incorporate models and people

Use a mix of images with people too. This can give products scale and help potential buyers imagine themselves in the model’s place.

Mind the lighting

You’ll also want to pay attention to the lighting of your photoshoot and how that affects the colors of your photos, especially because they need to look the same way in the photos as they do to the naked eye. Use an extra light source, and edit the photo afterward to really make it pop. A little bit of post-processing can go a long way.

Hire a pro

If your budget allows, consider hiring a product photographer. An experienced professional who specializes in your industry and type of products should know which angles to capture. Ask your network for recommendations and peruse directories like Shopify Experts, Guru, or Thumbtack.

A picture is worth 1,000 words—and sales

Never underestimate the value of optimized product images. Even though the search algorithm places some weight behind brand name, product title and description, optimizing your photos can certainly help boost your views.

Because a picture is truly worth a thousand words, ensure that your product photos help your customers see themselves with your product while also helping them make informed decisions.

Wanna save time and money? Outsource your tedious image edits to us.

Learn more

Amazon image size FAQs

What size should images be for Amazon?

Your Amazon image size should be at least 1000 pixels tall or wide by at least 1600 pixels tall or wide. You can’t exceed 10,000 pixels. If your images are too big, you can resize them without sacrificing the quality.

How many listing images can you upload to Amazon?

You can upload one main product image and up to eight supporting product images on Amazon listings.

What are Amazon photo requirements for images other than the main first image?

Amazon has the same requirements for main images as it does for supplemental images. However, you should use these spots to showcase your product from different angles, contextually, and in different ways than it appears in the main image. Be sure to follow the Amazon product image size guidelines for all your photos.