You might have noticed things look a little different around here. We’ve edited our image.
Our company began as an opportunity realized. When we started in 2008, we saw a need in our community and a need in the industry for professional but affordable photo-editing services.
We wanted to get our brand and our community out there — and search engine optimization (SEO) was very much a part of our original strategy. The idea was to help people find us, make it as easy as possible for them to discover and use our services.
So we used the name “Clipping Path India” to capitalize on the awareness of India-based clipping path and photo editing services and to bring more awareness to our community here in Bangladesh. Other related services included background removal and transparent backgrounds, so we built our photo editing services around those photo edits.
This humble family business has since grown organically, and we’ve edited tens of thousands of photos for companies and photographers all across the globe. After 13 years in the business, it was time to take a closer look at what we’ve created. This process of looking inwards — at our mission, who we want to be, and the communities we want to serve — has helped us uncover what really matters to us. And now we’re applying it across our business.
Starting the path
Clipping Path India launched in 2008 with big aspirations. Photo-editing and ecommerce were a different landscape then. At the time, clipping paths were the most popular Photoshop technique for background removal. And they were equally tedious. So many professionals outsourced that work to agencies and individuals in India, thanks to its robust outsourcing and IT economy.
We wanted to bring the same opportunities to our home of Bangladesh. So we did.
Because “clipping paths” and “India” were such popular search terms, we decided that would be the best way to gain visibility with new customers. So “Clipping Path India” was born.
Next steps
The world has evolved, and so have we. As you get busier, we want to make things easier.
Meet Path. Path is simple, friendly, and still committed to supporting the people we serve.
SEO is still important, but our people are the priority.
Throughout this process, we talked to a lot of our customers. We wanted to find out why they depend on us, how we help them, and how we can make the experience even better. What we learned is that we do so much more than photo editing, clipping paths, and cutouts. We give you the time and space to get back to the fun stuff in your business, the things that matter.
How we got here
The journey that led us to Path was informed first and foremost by our customers. We sent out surveys, read your reviews, and even conducted in-depth one-on-one interviews.
We really wanted to get in touch with your values but also our internal values and find the intersections. Here’s where the path led:
- Do great work. We believe the perfect combination of good, fast and affordable photo editing services is possible — every edit is done by hand by an expert designer, then double-checked for quality and accuracy before the project is finished and sent back.
- Create connection. We believe the online world should be a source of real connection. A human touch is fundamental to our work — we edit every image by hand, and find ways to make sure our customers and colleagues feel valued and supported every step of the way. We become an extension of our customers' teams — an extra set of hands, always ready to help when they need us. In turn, they can connect more deeply with their own customers, and together we create the foundation for a global community.
- Give back. Our good work goes beyond great edits. We believe in the power of outsourcing to change the world for the better — both for our customers and for the communities where we’re based. We donate 5% of our revenue to community organizations and projects, and help locals develop skills that empower them to create thriving careers through our school, the Sarah Institute.
Thanks so much to everyone who provided any sort of feedback throughout this process. Your insights were heard and considered every step of the way.
Your new virtual photo-editing studio has arrived
We’re still the great photo editing studio you’ve always relied on for clipping paths, background removal, and other tedious edits. We just have a fresh look and minor changes to how we work — all designed to make things simpler for you to get pixel-perfect edits.
