The photoshoot is only the first half of creating a great image. A skilled photo editor can take a good RAW image and use a myriad of techniques to create a stunning final photo. Post-processing can enhance what you did capture and create effects that aren’t always possible in the photography studio.

This is especially true when it comes to ecommerce product photography that can seem creatively limiting. Curious about post-processing and how you can use it to improve your business?

Get a refresher on the definition of photo editing and learn about what a photo editor is and how to incorporate photo editing into your business.

In this article:

What is photo editing?: A definition

Photo editing is the act of altering an image. But that’s oversimplifying a subject that can be complex and employs different methods and tools.

For example, some photo editing techniques are done manually, while others are conducted through automated software. Some photo editing is even done offline, on actual photographs, posters or other printed collateral.

Other terms for photo editing:

  • Image editing
  • Post-processing
  • Image/photo manipulation
  • Photoshopping
  • Image/photo enhancement

Importance of photo editing

Editing helps you get the best image possible, as close to what you imagined when you took the photo (or better perhaps). Niche photographers can hone and emphasize their personal style. And for businesses, editing helps cement branding.

Photo editing is particularly important for ecommerce companies. The quality of the image directly affects people’s opinion of the product and sales numbers. Studies have confirmed that high-quality images outperform stock (or poorer quality) imagery and that increasing the number of high-quality images helps build trust with consumers and increases conversion rates.

What are the different types of photo editing?

There are many ways to edit a photo — some simple and others more complicated.

Most people can figure out simple photo-editing techniques on their own—though this does require time and patience. More complex adjustments may require a dedicated software program or a trained professional editor.

Simple photo-editing techniques include:

  1. Straighten: adjust the horizon of the photo
  2. Crop: trimming out a portion (usually peripheral) of the image to help draw attention to the subject or otherwise improve the composition
  3. Resize: adjust the dimensions of the image
  4. Sharpen: enhance the definition of the edges in an image (will not make a blurry image in-focus).
  5. Noise reduction: smoothing the picture out, typically accomplished by reducing the pixel size
  6. White balance: the color of the light in the image
  7. Contrast: higher contrast makes an image more punchy, while lower contrast makes it flatter in color
  8. Exposure: the brightness of the photo
  9. Lens correction: lessens the effect(s) of the camera lens
  10. Color adjustments: change the color of an item or element in the photo
  11. Background removal: delete the background from the image, isolating the subject (this is often used for white background product photography)

More complex techniques include:

  • Clipping paths: vector path that differentiates the part of the image that’s visible and the part that’s transparent (extracts a subject or element from an image)
  • Portrait corrections: complexion touch-ups and enhancements
  • Drop and reflection shadow: create and adjust shadows
  • Special effects: this can mean an array of things, from animation to adding weather conditions like fog or snow
  • Adjusting text and visuals: add overlays or manipulate what’s already there
  • Photo stitching: when you seamlessly put two images together to make it look as though they were shot that way
  • Photo masking and Layers: the process of hiding and revealing specified portions of an image

Pixel editing and parametric image editing

Two methods of digital photo editing are pixel editing and parametric image editing. Let’s look at their definitions:

What is pixel editing?

Pixel editing, or pixel-level editing, is when you alter an image at the pixel level. Because you’re altering the pixels themselves, this also permanently changes the image file. That’s why pixel editing is considered a destructive form of photo editing because it’s not as easy to undo the changes and restore the original file.

Pixel editing allows you to make extremely detailed edits and accomplish certain functions that parametric image editing can’t (like CMYK color modes, for example).

What is parametric image editing?

Parametric image editing (PIE) doesn’t change the pixels of the image. Instead, these edits are recorded as a set of steps to follow to accomplish the final look. Thus, it’s a non-destructive mode of photo editing. However, PIE doesn’t always allow for all types of edits.

Many in the industry recommend starting with PIE, and then using pixel editing to refine the final details.

Photo-editing history

    Examples of photo editing

    There are so many ways to edit photos, and everyone has a unique approach. You might see examples of photo editing on social media, like this video on Instagram showing how to edit using Picsart.

    Here are a few tutorials that walk you through the photo-editing process on your own:

    Editing product photos

    Product images will almost always require or benefit from post-processing. One of the main things you want to be mindful of is consistency, especially if you’re working on multiple products for the same company or are providing several types of photos of the same product.

    Visuals help market brands and sell products, but you should also think about where the image will be used. Is it for an advertisement, ecommerce page, social media, or a print catalog? A white background shot will call for much different edits than an image for a Facebook ad. Likely, you’ll be able to get more creative with advertising imagery.

    Here are some of the most common types of edits for product photography:

    Image source

    • Brightness and exposure: If you didn’t nail the lighting, you can make substantial adjustments post-shoot.
    • Background removal: This is a super-common edit for product photos, especially if you’re listing the item on Amazon, which has a white background requirement. Regardless, white background maintains consistency.
    • Color correction: It’s important that product photos portray the item as accurately as possible so it’s a smart idea to color correct all of your product images. As many as 64% of returns happen because the product didn’t match customer expectations based on product images and descriptions.
    • Color change: For products that come in several colors, it’s important to showcase the variety. Instead of photographing the product in every color, photo editors can make the changes post shoot.

    Learn how to edit your photos

    If you’re ready to learn how to edit your own photos, we’ve put together a handy collection of Photoshop tutorials. Here are a few we recommend you get started with:

    What is a professional photo editor?

    A person who edits images can either be self-employed, contracted by an outsourced company or agency, or someone who works in-house. There are many possible job titles for a photo editor, including digital photo editor, graphic designer or art director, among others.

    Typically, photo editors specialize in specific industries, much like photographers. For example, real estate, editorial, and product photography all come with their own set of trends and intricacies. Editors that focus on ecommerce images know just how to make products pop.

    Tackling photo-editing for product photography

    Learning new photo-editing techniques can be an enjoyable way to break up your day and add to your industry knowledge, but editing photos can be time-consuming, especially if photography is your specialty. If you need fast, affordable, high-quality photo-editing services, the professionals at Path are here to help.

    Find out how it works

    Alexandra Sheehan

    In her past agency life, Alex has led digital marketing initiatives for Fortune 500 companies. Now, she’s passionate about helping retailers and retail industry leaders harness the power of the written word and fuse it with strategic content, email and social media marketing campaigns.

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