Should you create product shadows in Photoshop or outsource the work? Compare the pros, cons and costs of each approach to discover which solution is right for your ecommerce business.
Reflection shadows and drop shadows both add depth to product photos, but they create very different visual effects. Learn when to use each style and which products benefit most from each approach.
Learn how to add a shadow to an image without making it look fake, including the key principles of realistic shadow editing, common mistakes to avoid and the best techniques for ecommerce product photography.
Shadows in your ecommerce photos can help products jump off the page and into carts. And you only need Photoshop to do it—no fancy or expensive lighting equipment required.
Discover what a drop shadow is, why it’s one of the most widely used techniques in ecommerce product photography, and how subtle shadow editing helps products look more realistic, consistent and professionally presented.