Photography and Photo Editing Blog | Tips from Path

Artificial intelligence is changing almost every aspect of image editing. 30,000 sales and marketing pros get our insights, tips, and best practices delivered weekly. From...

Learn how to recolor products realistically while preserving texture, highlights, shadows, and material details for natural, consistent ecommerce images.

Not every product photo needs the same shadow effect. Learn when to add shadows, which products benefit most and how professional shadow editing improves ecommerce photography.

Not every garment benefits equally from ghost mannequin photography. Discover which clothing types create the most effective ghost mannequin images and why they’re ideal for...

Accurate product color is essential for building customer trust and reducing mismatched expectations. Learn how lighting, photography, color correction, material texture, and...

Wondering whether to remove the background or add the shadow first? Discover the professional product photo editing workflow used to create clean, consistent ecommerce images.

Even premium clothing can look cheap if ghost mannequin photography isn’t done correctly. Discover the most common mistakes and how to avoid them for more professional ecommerce...

Learn how ecommerce brands use product color variants to expand catalogs efficiently, when professional color editing works best, and when differences in fabric, texture, pattern,...