Photo retouching is a key tool to make good product photos into great ones—that drive real sales. But not everyone has the Photoshop skills or time required to perfect every product photo. And when every last pixel counts, it’s an important step you don’t want to skip.

Let’s look at some key ways photo retouching can turn your product photos into sales tools.

Hand your edits off to a pro retoucher and get back to the fun part of your week

Fix minor product damage

Every pixel needs to be perfect in your product photos, regardless of the real-world condition of the product you’re shooting. Accidents are bound to happen, as are imperfections. You might get a scratch, dent, chip, or smudge on the surface of your product—especially if you’re transporting it to photoshoots and capturing lifestyle or contextual shots.

Sunglasses are bound to get the inevitable scratch, paint will chip, and threads may pull. Rather than stress yourself over perfectionism on shoot day, you can rest assured knowing those little spots can be touched up in Photoshop later.

Get rid of distracting lighting

While you want to get the lighting perfect during the shoot, this might not always be the case. You could capture unwanted glares from natural or artificial light, the flash of your camera, or other reflective surfaces—both in and out of the frame.

before and after of a metal heart necklace with glare and retouched to remove the glare

If you capture small unwanted glares, especially on shiny products, you can often fix these up in Photoshop.

Smooth wrinkles on clothing

Many photographers bring a steamer to set when shooting apparel product photos, but you might not have one handy. Even if you do, your clothing isn’t completely immune to wrinkles.

before and after image of product photo of a romper with wrinkles and without wrinkles

Wrinkles in clothing can often be smoothed out with retouching in Photoshop. You might also need to adjust shadows and lighting, as was the case in this retouching job we did:

before after shot of a t-shirt product photo with wrinkles and without wrinkles

Fix smudges or wrinkles on non-apparel items

Just like fabric on clothing products may wrinkle, furniture and other related home goods may as well. You don’t want to give the impression that buyers will receive wrinkled, stained, smudged, or otherwise not-brand-new products—especially if it’s a high-ticket item like a couch.

before and after images of product photo of pillow on couch, with wrinkles and without

before and after images of product photo of white leather couch with wrinkles and without

Remove tags

You might need to preserve the price tag on products during the photoshoot so you can later use that item to fulfill an order. Whatever the reason, you may be able to remove the unwanted price tag in Photoshop during your post-production process. It’s still ideal to do your best to hide the price tag during the shoot to minimize your editing workflow, but it won’t ruin the shot if you can’t.

Get rid of dust particles

Dust is nearly impossible to contain and control. No matter how clean your studio or space is, there will always be some fleck of dust. In many cases, this is invisible to the naked eye. But if you’re shooting highly detailed shots or close-ups, dust particles become a much larger problem.

Luckily, if you have a dust bunny flying through your favorite shots, you might be able to get rid of it with some photo retouching.

Remove glares from plastic-wrapped product packaging

If you have reflective plastic wrapping, it can create unwanted glare and lighting effects. This happens especially with cellophane, shrink wrap, and plastic packaging for things like electronics.

Polish up your product shots with pro retouching from 79¢ per image

Get rid of supporting objects

Oftentimes, product photos require some props and supportive objects to help position the product just so. Many product photographers use things like blu tack, fishing line, and other objects to help get the frame they want.

before and after product photo of brown jacket with a hanger and hand and without

Remove mannequins

Likewise, many apparel product photos rely on the use of mannequins. These can be retouched out of the photo to create an image with just the article of clothing. You might also remove distracting tags or hangers.

three product photos showing a women's top with a ghost mannequin and then edited to remove the mannequin

Clean up the setting

It’s not always possible to maintain a clean space. You might have dirt or smudges in the setting, on the floor, or on the walls in the image. You don’t need a physical broom or mop to clean this up. In fact, retouching in Photoshop after the fact can be the fix you need.

Retouch your photos to boost sales

It’s not always possible to get the perfect shot. Luckily, post-shoot edits can take a good product photo and turn it into an amazing one that gets results. Photo retouching takes time, patience, and skill. You can outsource your tedious retouching projects to Path, your 24/7 virtual photo editing studio.

Polish up your product shots with pro retouching from 79¢ per image

Learn more

In her past agency life, Alex has led digital marketing initiatives for Fortune 500 companies. Now, she’s passionate about helping retailers and retail industry leaders harness the power of the written word and fuse it with strategic content, email and social media marketing campaigns.

You Might Also Like

Get My Image Edits Get Edits

Search path